All these elements contribute to how engaging your podcast will be. In addition to these technical components, people like consistency when it comes to podcasts. The vast majority of listeners consume podcasts on their commute to work and likely have a routine and structure to their day. While spontaneity is great, consumers also want to know what they are expecting with each episode and how it might unfold. Write down several structures for your podcast and do research on other podcasts as to what you like and don’t like about them. Make it your own, but have a clear goal where you want to go with your content.
Anne-Marie’s recent single “2002” paints a picture of the days when we were young by referencing pop songs from when she was 11. And if you’re about 27, you might listen to “2002” and feel that the song takes you back to the days when you were singing at the top of your lungs with your childhood friends as well.