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Music Television, or MTV, came out with a bang (a rocket ship taking off and the words, “This is rock and roll”). Never before was there a 24-hour music channel, and the music that has shaped us may not have so severely affected popular culture at large if it weren’t for the invention of such a thing.

Patrick McGuire is a writer, musician and human man. He lives nowhere in particular, creates music under the name Straight White Teeth, and has a great affinity for dogs and putting his hands in his pockets.

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All these elements contribute to how engaging your podcast will be. In addition to these technical components, people like consistency when it comes to podcasts. The vast majority of listeners consume podcasts on their commute to work and likely have a routine and structure to their day. While spontaneity is great, consumers also want to know what they are expecting with each episode and how it might unfold. Write down several structures for your podcast and do research on other podcasts as to what you like and don’t like about them. Make it your own, but have a clear goal where you want to go with your content.

And the record did great in the marketplace. The fact that this was a full live performance documented for the world to see meant that Brown could advertise his intense, immense live show to audiences around the country who hadn’t yet seen him perform — further securing revenues from future tours and album sales for decades to come.

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