Whatever it is, modern hip-hop is dominated by 808s. We use the term loosely, but 808s reference the historic long bass drum sound first made popular by Roland’s TR-808 drum machine. In today’s production world, it’s hard to find a big hip-hop hit without an 808 or sub bass. These trunk-rattling frequencies are a crucial part of the genre.
The Arctic Monkeys’ video is highly engaging and memorable. The song is about a one-night stand, and while the video portrays the same concept, it’s framed in a new, creative way. The whole video involves one camera and two actors, and proves that an inexpensive music video can be a success with a truly well-considered, compelling story.